History of BWEAR

When Daniela was 11 years old, she spent her yearly savings on the Osiris D3 sneakers. At that time, she had already been skateboarding for 2 years and experimenting with graffiti. Thanks to the skate club TSC, she was introduced to web design. Later, Daniela started organizing dozens of hip-hop concerts. After she moved to Prague, in 2008, she was studying and making her living doing online marketing. In 2011, she decided to combine her interests and so BWEAR was founded - a company about sneakers, creativity, and urban lifestyle.

Eliška joined BWEAR as a graphic designer. She came up with the idea to sell lifestyle instead of skateboard sneakers, and therefore, BWEAR started to gradually add brands like adidas, Nike, Asics, and much more to its assortment. In 2019 there was a big leap in the history of the company when bwear broke into the world of premium sneaker stores by joining the adidas Consortium family, and by that, Czech Republic got limited collections of adidas sneakers, including the collection of YEEZY by Kanye West. To add to this success, many world famous companies reacted, and BWEAR managed to get the world distribution of the highest level from Vans, Reebok, Puma and kept many more.

Daniela Macíková

Owner